{"id":21816,"date":"2014-10-21T11:05:32","date_gmt":"2014-10-21T15:05:32","guid":{"rendered":"http:\/\/ncseagrant.ncsu.edu\/?p=2886"},"modified":"2024-05-21T15:54:20","modified_gmt":"2024-05-21T19:54:20","slug":"frankenfish","status":"publish","type":"post","link":"https:\/\/ncseagrant.ncsu.edu\/coastwatch\/frankenfish\/","title":{"rendered":"Frankenfish"},"content":{"rendered":"

By Sara Mirabilio<\/h3>\n
\"Carved
The new must-have jack-o’-lantern: the anglerfish pumpkin? Perhaps not. Photo by C.P. “Buster” Nunemaker, III\/N.C. Aquarium on Roanoke Island.<\/figcaption><\/figure>\n

In case you haven’t noticed, in the past few weeks, the airwaves and cyberspace have been awash with features on a California farmer who is growing pumpkins that are shaped like a Frankenstein head.<\/p>\n

Tony Dighera grew about 5,500 frankenpumpkins<\/a> this year on his farm in Southern California. The trick: At just the right size, the pumpkin is put into a plastic mold shaped like the face of Frankenstein. At a wholesale price of $75 each \u2014 they retail at a whopping $100 PER PUMPKIN<\/span> \u2014 his whole crop is already spoken for.<\/p>\n

And in case you missed this, too, Dighera, who has been experimenting with growing watermelons in various shapes of plastic molds since 2010, grows his own square- and heart-shaped watermelons, which he has been selling for $40 each over the past year. He even was able to grow fruits with logos imprinted on them and sold branded watermelons to major retailers, such as Whole Foods.<\/p>\n

So, what does this have to do with fish you might ask? Simply, we need a frankenfish \u2014 or maybe, lots of \u2018em.<\/p>\n

And no, I\u2019m not talking about genetically engineered fish in the bayou.<\/p>\n

\"Smoked
North Carolina Sea Grant helped a fisherman develop this smoked soft crab, enhancing flavor and stabilizing price. Photo by Vanda Lewis.<\/figcaption><\/figure>\n

This story is a classic example of value addition, something that North Carolina Sea Grant has been trying to assist fisherman and fish processors in our state with for years. Some examples include a smoked soft crab (pictured), crab cakes and seafood spreads.<\/p>\n

In general, adding value is the process of changing or transforming a product from its original condition to a more valuable state, to make what is called a \u201cvalue-added\u201d product. The key is figuring out what consumers want, when they want it and where they want it \u2014 then make it and provide it to them. Easy-peasy, right? Not so much.<\/p>\n

Don\u2019t know where to start? Check out this North Carolina Sea Grant publication, downloadable off our website: Ready-to-Sell: Developing Value-Added Seafood Products<\/em><\/a>. Of course, you\u2019re always welcome to give extension specialists like myself a holler.<\/p>\n

Value added provides substantial benefits, notably the ability to sell the new product for a higher price than in its raw form. And as many readers of this blog know, the allowable amount of wild-caught fish is on the decline. The longevity of the state’s seafood industry rests on getting the most value out of every fish and shellfish harvested. And, if a whole product line can be spoken for up front, it generates cash in-hand to pay living expenses, cover income taxes and make timely debt payments.<\/p>\n

So, get on your creative thinking hats and show me your frankenfish.<\/p>\n

Happy Halloween!<\/p>\n","protected":false},"excerpt":{"rendered":"

Sara Mirabilio wants more frankenfish in North Carolina \u2014 but it’s not what you think!<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"","ncst_dynamicHeaderData":"","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[761],"tags":[],"_ncst_magazine_issue":[],"class_list":["post-21816","post","type-post","status-publish","format-standard","hentry","category-currents"],"displayCategory":null,"acf":[],"yoast_head":"\nFrankenfish - Coastwatch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ncseagrant.ncsu.edu\/coastwatch\/frankenfish\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frankenfish - 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