{"id":7851,"date":"2016-03-01T17:13:00","date_gmt":"2016-03-01T22:13:00","guid":{"rendered":"https:\/\/ncseagrant.ncsu.edu\/coastwatch\/?page_id=7851"},"modified":"2024-08-15T16:20:05","modified_gmt":"2024-08-15T20:20:05","slug":"local-seafood-sharing-seafood-stories","status":"publish","type":"post","link":"https:\/\/ncseagrant.ncsu.edu\/coastwatch\/local-seafood-sharing-seafood-stories\/","title":{"rendered":"LOCAL SEAFOOD: SHARING SEAFOOD STORIES"},"content":{"rendered":"\n\n\n\n\n

As a tour guide, Sara Mirabilio<\/a>, North Carolina Sea Grant fisheries specialist, excels at spotlighting the state’s coast.<\/p>\n\n\n\n

In February, she led a seafood industry group on a whirlwind trip through Wanchese, Hatteras Island, Ocracoke and Carteret County. Participants hailed from the east and west coasts of the United States, the Great Lakes, Hawaii, and even Canada.<\/p>\n\n\n\n

Some were looking to start a community supported fishery, or CSF. Others already are running successful ventures \u2014 such as developing applications to help fishermen connect with consumers.<\/p>\n\n\n\n

\"Sara
Sara Mirabilio, left, shows Sabrina Williams, Eric Petersen, Talia Young and Andrea Tomlinson around Fishtowne Seafood in Beaufort. Photo by Scott Taylor.<\/figcaption><\/figure>\n\n\n\n

To get an idea of how people in the North Carolina seafood industry were marketing their products, this select group chose to join an optional field trip of North Carolina\u2019s coast, held after the Local Seafood Summit in Norfolk, Virginia. The summit was hosted by LocalCatch.org<\/a>, an organization that focuses on sustainable seafood through direct marketing.<\/p>\n\n\n\n

\u201cI wanted to show the group North Carolina\u2019s working waterfronts and what the seafood industry is doing to bring more value to their catches. But, I also made sure to point out different historical, cultural and natural assets along the way,\u201d Mirabilio says.<\/p>\n\n\n\n

The group visited fishhouses, seafood markets and watermen\u2019s museums. They also dined at restaurants committed to serving local seafood and chatted with the chefs.<\/p>\n\n\n\n

Speakers were on hand during the tour to share their experiences. They represented what Mirabilio refers to as the \u201cmovers and shakers in the retail seafood world\u201d in North Carolina.<\/p>\n\n\n\n

\u201cEveryone who participated was impressed and very pleased that people from all over North America had taken the time to visit and learn about North Carolina\u2019s fisheries and seafood marketing,\u201d says Ann Simpson, director of N.C. Catch<\/a>.<\/p>\n\n\n\n

A statewide seafood branding and education initiative, N.C. Catch helped to organize the Ocracoke and Carteret County portions of the tour.<\/p>\n\n\n\n

\u201cI had a tremendously good time showing this hugely diverse group the good things happening with local seafood in North Carolina,\u201d she says.<\/p>\n\n\n\n

A week after the tour, Simpson returned to one of the stops. \u201cThe staff was still so pleased that the field trip group had visited the restaurant,\u201d she recalls.<\/p>\n\n\n\n

\u201cThere was a two-way dialog between speakers and the tour participants,\u201d Mirabilio explains. \u201cThose on the trip made a lot of connections.\u201d She noticed efforts to build new partnerships among speakers and participants, as well as networking among the individuals on the tour.<\/p>\n\n\n\n

\u201cIt wasn\u2019t just instructional, it was oral history,\u201d says tour participant Joe Falcone. The speakers shared lessons that were \u201cpacked with personal stories \u2014 what life is like there, how things have changed.\u201d<\/p>\n\n\n\n

Falcone, who lives in Half Moon Bay in California, is developing FishLine<\/a>, an app that allows fishermen to notify consumers about the day\u2019s catch. Retail stores and restaurants also use the application to announce their daily offerings.<\/p>\n\n\n\n

\"group

The group consisted of people from the United States and Canada. Photo by Jack Thigpen.<\/figcaption><\/figure>\n\n\n\n

\u201cMore than information, the tour gave both sides an opportunity to talk about what was going on,\u201d says Andrea Tomlinson, general manager of New Hampshire Community Seafood.<\/p>\n\n\n\n

Extending her stay to include the tour was a simple decision. \u201cI wanted to see what the working waterfront looked like in North Carolina,\u201d says Tomlinson, who once spent a summer in Nags Head.<\/p>\n\n\n\n

\u201cI like having fishermen\u2019s perspectives from different areas of the country,\u201d she notes, adding that New Hampshire could learn a lot about how to promote local seafood from North Carolina.<\/p>\n\n\n\n

Sabrina Williams from Yukon, Canada, is looking to start her own CSF. Along with her 5-year-old son Levi Williams and common-law spouse Jared Strasdin, she harvests mainly king, Chinook and coho salmon from the Taku River, which runs through Alaska and British Columbia.<\/p>\n\n\n\n

Williams is a member of the Taku River Tlingit First Nation, and the river is part of her people\u2019s traditional land.<\/p>\n\n\n\n

\u201cThe tour gave me a chance to meet other fishermen,\u201d she says. It also helped her recognize common experiences, such as keeping abreast of changing regulations and market conditions.<\/p>\n\n\n\n

The local seafood event \u2014 including the conference where she swapped tales of seals poaching salmon with an Australian fisherman \u2014 was a confidence booster.<\/p>\n\n\n\n

\u201cI\u2019m coming to the realization that I\u2019m already doing a lot,\u201d Williams explains. \u201cIt was a pretty good start to the year.\u201d<\/p>\n\n\n\n

This article was published in the Spring 2016<\/a> issue of Coastwatch.<\/em><\/p>\n\n\n\n

For contact information and reprint requests, visit ncseagrant.ncsu.edu\/coastwatch\/contact\/<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

To get an idea of how people in the North Carolina seafood industry were marketing their products, this select group chose to join an optional field trip of North Carolina\u2019s coast, held after the Local Seafood Summit in Norfolk, Virginia. The summit was hosted by LocalCatch.org, an organization that focuses on sustainable seafood through direct marketing.<\/p>\n","protected":false},"author":30,"featured_media":7852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"views\/single-immersive.blade.php","format":"standard","meta":{"_acf_changed":false,"ncst_custom_author":"E-Ching Lee","ncst_show_custom_author":true,"ncst_dynamicHeaderBlockName":"ncst\/default-immersive-post-header","ncst_dynamicHeaderData":"{\"backgroundColor\":\"custombg_one\",\"caption\":\"North Carolina Sea Grant and North Carolina Catch led a tour of the state\u2019s fishing industry that highlighted efforts to market local products. 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