{"id":502,"date":"2023-02-17T13:12:34","date_gmt":"2023-02-17T18:12:34","guid":{"rendered":"https:\/\/ncseagrant.ncsu.edu\/striperhub\/?page_id=502"},"modified":"2023-02-23T16:40:56","modified_gmt":"2023-02-23T21:40:56","slug":"consumer-assessments","status":"publish","type":"page","link":"https:\/\/ncseagrant.ncsu.edu\/striperhub\/consumer-information\/consumer-assessments\/","title":{"rendered":"Consumer Assessments"},"content":{"rendered":"\n<p>From August 2021 to November 2022, the StriperHub team conducted six consumer evaluations along the central North Carolina coast and in the Raleigh-Durham-Chapel Hill \u201cTriangle\u201d region during professional conferences and public events. The opinions of one seafood businesses\u2019 retail customers were also profiled. Overall, StriperHub surveyed 321 individuals from 38 of the state\u2019s 100 counties to learn seafood consumers\u2019 perceptions of cultivated striped bass to learn the market potential of this commercial species.<br><br>We served our survey participants <a href=\"https:\/\/ncseagrant.ncsu.edu\/mariners-menu\/2021\/12\/sauteed-striped-bass-with-garlic-basil-butter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mariner\u2019s Menu saut\u00e9ed striped bass with garlic-basil butter<\/a> and then asked them to numerically rate the flavor, texture, aroma and appearance of their striped bass according to a hedonic scale where 1 equaled \u201cunacceptable\u201d and 7 equaled \u201cexcellent.\u201d We also asked them to provide commentary on what they liked and disliked about striped bass and to indicate the whitefish species that were most similar to striped bass.<\/p>\n\n\n<div class=\"wp-block-ncst-photo-gallery has-blue-400-background-color\" id=\"ncst-photo-gallery-0\"><div class=\"ncst-photo-gallery__container\"><h2 class=\"ncst-photo-gallery__heading\">Example of Survey Card with Recipe<\/h2><\/div><div class=\"ncst-photo-gallery__viewport\" aria-live=\"polite\"><div class=\"ncst-photo-gallery__viewport-reel\"><figure class=\"ncst-photo-gallery-item\" data-gallery-item=\"1\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1500\" src=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1.png\" alt=\"\" data-id=\"509\" data-thumb-url=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-300x214.png\" class=\"wp-image-509\" srcset=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1.png 2100w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-300x214.png 300w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-1024x731.png 1024w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-768x549.png 768w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-1536x1097.png 1536w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-2048x1463.png 2048w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure><figure class=\"ncst-photo-gallery-item\" data-gallery-item=\"2\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1500\" src=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2.png\" alt=\"\" data-id=\"511\" data-thumb-url=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-300x214.png\" class=\"wp-image-511\" srcset=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2.png 2100w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-300x214.png 300w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-1024x731.png 1024w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-768x549.png 768w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-1536x1097.png 1536w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-2048x1463.png 2048w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure><\/div><\/div><div class=\"ncst-photo-gallery__container\"><div class=\"ncst-photo-gallery__navigation\"><div class=\"ncst-photo-gallery__controls\"><button class=\"prev\" disabled><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M448,216.66H205.64l103.87-97.57L256,64,64,256,256,448l53.51-53.51L205.64,295.34H448Z\"><\/path><\/svg><span class=\"sr-only\">Previous Image<\/span><\/button><span class=\"ncst-photo-gallery__progress\"><span class=\"ncst-photo-gallery__current-index\">1<\/span> of 2<\/span><button class=\"next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M64,295.34H306.36L202.49,392.92,256,448,448,256,256,64l-53.51,53.51,103.87,99.15H64Z\"><\/path><\/svg><span class=\"sr-only\">Next Image<\/span><\/button><\/div><ul class=\"ncst-photo-gallery__thumbnails\"><li class=\"ncst-photo-gallery-thumb\" data-gallery-item=\"1\"><button class=\"ncst-photo-gallery__thumb-btn\" aria-label=\"(Image 1 of 2)\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"214\" src=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-300x214.png\" alt=\"\" class=\"wp-image-509\" data-caption=\"\" srcset=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-300x214.png 300w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-1024x731.png 1024w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-768x549.png 768w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-1536x1097.png 1536w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_1-2048x1463.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/button><\/li><li class=\"ncst-photo-gallery-thumb\" data-gallery-item=\"2\"><button class=\"ncst-photo-gallery__thumb-btn\" aria-label=\"(Image 2 of 2)\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"214\" src=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-300x214.png\" alt=\"\" class=\"wp-image-511\" data-caption=\"\" srcset=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-300x214.png 300w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-1024x731.png 1024w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-768x549.png 768w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-1536x1097.png 1536w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/StriperHub-card_final_Page_2-2048x1463.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/button><\/li><\/ul><\/div><\/div><div class=\"sr-only speak-region\" aria-live=\"polite\"><\/div><\/div>\n\n\n\n\n<p>Among the participants who were willing to declare their gender, 166 were male and 193 were female. The ages of our participants ranged from 18 up to 65 and older with many being in the 25 to 64 age range. Most had Associates, Bachelors or Masters Degrees.<br><br>Participants rated the flavor, texture, aroma and appearance of striped bass as \u201cGood\u201d to \u201cExcellent,\u201d with most of the numerical scores falling between \u201cVery Good\u201d and \u201cExcellent.\u201d The sensory attributes the participants most appreciated about striped bass were its white appearance, mild flavor and firm texture. They did not care for the appearance, flavor and aroma of the dark meat, which was described as \u201ctoo fishy\u201d by the participants who commented on it.<br><br>The whitefish species the participants said striped bass was most similar to were cod, flounder, grouper, sea bass and snapper.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sensory Evaluations:<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-medium\"><a href=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-Copy-of-DSC_5430-scaled.jpg\" data-fullsize=\"2560x1707\" data-zoom=\"true\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-Copy-of-DSC_5430-300x200.jpg\" alt=\"\" class=\"wp-image-615\" srcset=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-Copy-of-DSC_5430-300x200.jpg 300w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-Copy-of-DSC_5430-1024x683.jpg 1024w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-Copy-of-DSC_5430-768x512.jpg 768w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-Copy-of-DSC_5430-1536x1024.jpg 1536w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-Copy-of-DSC_5430-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption class=\"wp-element-caption\">Ben Reading and Alexis Cruz at the 2021 NC Seafood Festival Chef&#8217;s Tent answer the public&#8217;s questions about StriperHub and striped bass.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Agribusiness Networking Association<\/h4>\n\n\n\n<p>August 31, 2021: 39 respondents<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">North Carolina Seafood Festival<\/h4>\n\n\n\n<p>October 2, 2021: 46 respondents<br>October 3, 2021: 33 respondents<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">North Carolina Aquaculture Development Conference<\/h4>\n\n\n\n<p>March 11, 2022: 58 respondents<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-medium\"><a href=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-IMG_0150-scaled.jpg\" data-fullsize=\"1920x2560\" data-zoom=\"true\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-IMG_0150-225x300.jpg\" alt=\"\" class=\"wp-image-617\" srcset=\"https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-IMG_0150-225x300.jpg 225w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-IMG_0150-768x1024.jpg 768w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-IMG_0150-1152x1536.jpg 1152w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-IMG_0150-1536x2048.jpg 1536w, https:\/\/ncseagrant.ncsu.edu\/striperhub\/wp-content\/uploads\/sites\/11\/2023\/02\/Copy-of-IMG_0150-scaled.jpg 1920w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><figcaption class=\"wp-element-caption\">Chef Smoke presents striped bass in preparation for the 2021 NC Aquaculture Development Conference <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Locals Seafood<\/h4>\n\n\n\n<p>Fall 2022: 73 respondents<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">North Carolina Sea Grant Coastal Conference<\/h4>\n\n\n\n<p>November 8, 2022: 72 respondents<br><br><strong>Total respondents: 321<\/strong><br><br>Domiciles of survey participants by North Carolina county: Alamance, Beaufort, Bladen, Brunswick, Burke, Cabarrus, Carteret, Catawba, Chowan, Chatham, Columbus, Craven, Dare, Durham, Forsyth, Franklin, Greene, Guilford, Hoke, Johnston, Jones, Lee, Mecklenburg, Moore, New Hanover, Onslow, Orange, Pamlico, Pender, Perquimans, Pitt, Sampson, Surry, Union, Vance, Wake, Wayne, and Wilson. (38 \/ 100 counties)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From August 2021 to November 2022, the StriperHub team conducted six consumer evaluations along the central North Carolina coast and in the Raleigh-Durham-Chapel Hill \u201cTriangle\u201d region during professional conferences and&hellip;<\/p>\n","protected":false},"author":91,"featured_media":0,"parent":27,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{\"pageIntro\":\"\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"class_list":["post-502","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer Assessments - 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