{"id":13382,"date":"2021-03-05T13:02:48","date_gmt":"2021-03-05T18:02:48","guid":{"rendered":"https:\/\/ncseagrant.ncsu.edu\/news\/?p=13382"},"modified":"2021-03-05T13:02:48","modified_gmt":"2021-03-05T18:02:48","slug":"new-research-reveals-growing-economic-impact-of-nc-seafood","status":"publish","type":"post","link":"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/","title":{"rendered":"New Research Reveals Growing Economic Impact of NC Seafood"},"content":{"rendered":"<p><strong>FOR IMMEDIATE RELEASE<\/strong><\/p>\n<p><em>Contact:<\/em><br \/>\n<em>Jane Harrison, <a href=\"mailto:jane_harrison@ncsu.edu\" target=\"_blank\" rel=\"noopener\">jane_harrison@ncsu.edu<\/a><\/em><br \/>\n<em>Barry Nash, <a href=\"mailto:barry_nash@ncsu.edu\" target=\"_blank\" rel=\"noopener\">barry_nash@ncsu.edu<\/a><\/em><br \/>\n<em>Katie Mosher, <a href=\"mailto:kmosher@ncsu.edu\" target=\"_blank\" rel=\"noopener\">kmosher@ncsu.edu\u00a0<\/a><\/em><\/p>\n<p>New research has found that North Carolina\u2019s wild-caught commercial seafood industry provides 5,500 jobs and nearly $300 million to the state\u2019s gross domestic product. In addition, demand for that seafood is strong, with North Carolinians willing to pay more for local fare over foreign products.<\/p>\n<p>The findings stem from a <a href=\"https:\/\/ncseagrant.ncsu.edu\/program-areas\/fisheries-aquaculture\/demand-for-n-c-seafood-and-the-commercial-industrys-economic-impact-on-the-state\/\" target=\"_blank\" rel=\"noopener\">collaborative project<\/a> led by North Carolina Sea Grant in partnership with Appalachian State University, Duke University, NC State University, and the University of North Carolina Wilmington, and funded by the N.C. Commercial Fishing Resource Fund Grant Program.<\/p>\n<p>\u201cThe goal of the research was to better understand the economic impact of North Carolina\u2019s commercial fisheries and consumer demand for seafood,\u201d says Jane Harrison, North Carolina Sea Grant\u2019s coastal economics specialist and a project lead. \u201cOur results clearly show that, from the docks to the table, North Carolina seafood plays a significant role in our economy.\u201d<\/p>\n<p>The project builds on earlier studies on the economic impact of the N.C. seafood industry by relying on new data sources \u2014 namely, surveys with major supply chain players: harvesters, dealers, restaurants, retail outlets, and seafood consumers.<\/p>\n<p>Harvesters contribute about half of the economic impact to the state, according to the study. \u201cBut we also found that growing inland consumer demand for North Carolina seafood is increasing the economic impact of the industry across the state through restaurant and retail sales,\u201d says team member Eric Edwards of NC State University\u2019s Department of Agricultural and Resource Economics.<\/p>\n<p>The team also investigated seafood attributes that influence purchasing decisions. Harrison, together with Sea Grant seafood marketing and technology specialist Barry Nash and Appalachian State University\u2019s John Whitehead, designed a novel experiment to gauge consumers\u2019 willingness to pay for headed shrimp and flounder fillets based on price, place of origin, and product labeling.<\/p>\n<p>They found that while price is a major factor, respondents were willing to pay more for seafood from North Carolina and other U.S. sources. What\u2019s more, participants were more inclined to buy domestic seafood than seafood bearing wild- or sustainably caught labels.<\/p>\n<p>\u201cOur results support the four P\u2019s of seafood marketing: product, price, place, and promotion,\u201d Nash says. \u201cIn a nutshell, an easily accessible place must exist where consumers can find a product bearing a price they\u2019re willing to pay \u2014 and a promotion strategy can convince them to make that purchase.\u201d<\/p>\n<p>For project highlights, as well as formal reports and methodology, visit <a href=\"https:\/\/ncseagrant.ncsu.edu\/program-areas\/fisheries-aquaculture\/demand-for-n-c-seafood-and-the-commercial-industrys-economic-impact-on-the-state\/\" target=\"_blank\" rel=\"noopener\">go.ncsu.edu\/NCSeafoodDemand<\/a>.<\/p>\n<p>Other researchers involved in the project included Chris Dumas of UNCW and Duke\u2019s Sara Sutherland. The N.C. Commercial Fishing Resource Fund Grant Program is jointly overseen by the N.C. Marine Fisheries Commission\u2019s Commercial Resource Fund Committee and the Funding Committee for the N.C. Commercial Fishing Resource Fund.<\/p>\n<p style=\"text-align: center\">##<\/p>\n<p style=\"text-align: center\"><strong>North Carolina Sea Grant: Your link to resources and research for a healthier coast.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>North Carolina\u2019s wild-caught commercial seafood industry provides nearly $300 million to the state\u2019s gross domestic product. <\/p>\n","protected":false},"author":1,"featured_media":19277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"","ncst_dynamicHeaderData":"","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[1401,1391],"tags":[],"_ncst_magazine_issue":[],"class_list":["post-13382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fisheries","category-research"],"displayCategory":null,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Research Reveals Growing Economic Impact of NC Seafood - North Carolina Sea Grant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research Reveals Growing Economic Impact of NC Seafood - North Carolina Sea Grant\" \/>\n<meta property=\"og:description\" content=\"North Carolina\u2019s wild-caught commercial seafood industry provides nearly $300 million to the state\u2019s gross domestic product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/\" \/>\n<meta property=\"og:site_name\" content=\"North Carolina Sea Grant\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-05T18:02:48+00:00\" \/>\n<meta name=\"author\" content=\"Kim Dick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Dick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/\",\"url\":\"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/\",\"name\":\"New Research Reveals Growing Economic Impact of NC Seafood - North Carolina Sea Grant\",\"isPartOf\":{\"@id\":\"https:\/\/ncseagrant.ncsu.edu\/guten\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ncseagrant.ncsu.edu\/wp-content\/uploads\/2021\/03\/SG.seafood.2283.jpg\",\"datePublished\":\"2021-03-05T18:02:48+00:00\",\"dateModified\":\"2021-03-05T18:02:48+00:00\",\"author\":{\"@id\":\"https:\/\/ncseagrant.ncsu.edu\/guten\/#\/schema\/person\/97ca5126516b2a030626ea6aef540b23\"},\"breadcrumb\":{\"@id\":\"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ncseagrant.ncsu.edu\/new-research-reveals-growing-economic-impact-of-nc-seafood\/#primaryimage\",\"url\":\"https:\/\/ncseagrant.ncsu.edu\/wp-content\/uploads\/2021\/03\/SG.seafood.2283.jpg\",\"contentUrl\":\"https:\/\/ncseagrant.ncsu.edu\/wp-content\/uploads\/2021\/03\/SG.seafood.2283.jpg\",\"width\":1200,\"height\":797,\"caption\":\"The sun sets on shrimp and fishing boats dock along Raccoon Creek in Oriental. 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