{"id":19304,"date":"2021-08-12T13:09:01","date_gmt":"2021-08-12T17:09:01","guid":{"rendered":"https:\/\/ncseagrant.ncsu.edu\/news\/?p=13685"},"modified":"2023-10-04T11:02:39","modified_gmt":"2023-10-04T15:02:39","slug":"nc-sea-grants-seafood-consumer-awareness-campaign-earns-national-honor","status":"publish","type":"post","link":"https:\/\/ncseagrant.ncsu.edu\/nc-sea-grants-seafood-consumer-awareness-campaign-earns-national-honor\/","title":{"rendered":"NC Sea Grant’s Seafood Consumer Awareness Campaign Earns National Honor"},"content":{"rendered":"

 <\/p>\n

\"An
Mariner’s Menu offers many recipes, including crab cakes<\/a>, shrimp<\/a>, and spotted trout<\/a> (photo credits to Vanda Lewis).<\/figcaption><\/figure>\n

Contact:<\/em><\/strong>
\nBarry Nash, barry_nash@ncsu.edu<\/a><\/em>
\nKatie Mosher, kmosher@ncsu.edu<\/a><\/em><\/p>\n

North Carolina Sea Grant’s seafood consumer awareness efforts have earned a national Grand Award, top honors from the <\/span>2021 APEX Awards for Excellence<\/span><\/a> in the category of Campaigns, Programs & Plans for Public Service.\u00a0<\/span><\/p>\n

The APEX judges had high praise for a \u201cglowing example\u201d of the creativity in the materials provided mostly online during COVID-19 restrictions that left many across the state cooking more meals at home:<\/span><\/p>\n

\u201cThe\u00a0seafood\u00a0industry is critical to the economy of North Carolina, and the steps taken to ensure its survival were nothing short of mouth-watering!\u00a0 Resources like \u2018<\/span><\/i>How to Freeze NC\u00a0Seafood<\/span><\/i><\/a>,\u2019 the \u2018<\/span><\/i>Mariner\u2019s Menu<\/span><\/i><\/a>\u2019<\/span><\/i> and numerous articles on\u00a0seafood\u00a0preparation and\u00a0seafood\u00a0availability by species and season along with numerous recipes kept the observer\u2019s taste buds very active!\u00a0Combine that with a dedicated portal to resources for\u00a0seafood\u00a0consumers, marine science educators, and\u00a0seafood\u00a0industry professionals, and you have a complete campaign to protect the viability of this important segment of the state\u2019s economy<\/span><\/i>.\u201d<\/span><\/p>\n

The award highlights the work of Barry Nash, seafood technology and marketing specialist, who also chairs the <\/span>NC Local Food Council<\/span><\/a>; Vanda Lewis, who curates the extremely popular Mariner\u2019s Menu blog; and Katie Mosher, communications director who worked with media and partners to share the information with wide audiences.<\/span><\/p>\n

Nash adds that the recognition extends to others in the organization, in particular Dave Shaw as editor of <\/span>Coastwatch<\/span><\/i><\/a> magazine and for many online elements; and Julie Leibach, who leads social media along with her role as science editor and digital content specialist. The team also included interns and others who supported the outreach.<\/span><\/p>\n

In March 2020, the COVID-19 pandemic immediately imperiled North Carolina\u2019s seafood industry as restaurants reduced operations or closed altogether\u2014 and as restrictions even curtailed trips into grocery stores and other retail outlets. North Carolina Sea Grant, a state-federal partnership, immediately began a public service campaign that highlighted additional avenues for consumers to purchase the state\u2019s seafood, provided strategies and tips to consumers for seafood preparation and preserving freshness, and otherwise promoted North Carolina\u2019s seafood products.\u00a0<\/span><\/p>\n

\u201cOur goals were to provide the state\u2019s seafood industry with vital support during a dire economic period, and to help consumers prepare nutritious and flavorful NC seafood at home,\u201d Nash explains.<\/span><\/p>\n

The information was provided through many formats, including <\/span>Coastwatch<\/span><\/i> magazine in print and online, with an audience of 200,000 annually; blogs including <\/span>Mariner\u2019s Menu<\/span><\/i>, with 71,000 readers each year; news releases picked up by general media and national partners such as NOAA Fisheries; popular posters; and procuts on specific topics, such as the <\/span>growing role of cultured shellfish<\/span><\/a>.<\/span><\/p>\n

“Our team came together to identify information needs for the public during COVID,\u201d Mosher notes. \u201cSafe, local seafood was a key message that we could share — and offer opportunities for varied audiences to learn about NC species and cooking techniques.”\u00a0<\/span><\/p>\n

After reviewing a few sample recipes tested and photographed by Lewis, <\/span>The Carteret County News-Times\u00a0 <\/span><\/i>decided to have Mariner\u2019s Menu as the focus of an entire printed 2021 calendar distributed to subscribers and widely across the central coastal region.\u00a0<\/span><\/p>\n

Hayden Stephens, a high school intern in Spring 2020 shifted to remote work, and helped to develop <\/span>13 \u201cMariner\u2019s Menu\u201d posters<\/span><\/a> that were in turn published in newspaper food sections around the state.\u00a0<\/span><\/p>\n

NC Sea Grant\u2019s popular and perennial <\/span>Seafood Availability Posters<\/span><\/a> were updated in fall 2020, highlighting species and their availability by month and by region of the North Carolina coast. New in 2020, \u201c<\/span>A Primer on North Carolina\u2019s Seafood<\/span><\/a>\u201d offered the public key information on North Carolina fisheries, consumer safety and health tips, strategies for seafood preparation, cultural resources, and more.<\/span><\/p>\n

Throughout the pandemic, North Carolina Sea Grant social media feeds have regularly emphasized and amplified key seafood consumer awareness campaign messages and themes, from within the program, as well as from local, state, and national partners.\u00a0<\/span><\/p>\n

\u201cJust one example is the<\/span> #FishyFriday<\/span><\/a> hashtag that was used across the Sea Grant network,\u201d Mosher notes.<\/span><\/p>\n

##<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

North Carolina Sea Grant’s seafood consumer awareness efforts have earned a national Grand Award, top honors from the 2021 APEX Awards for Excellence in the category of Campaigns, Programs & Plans for Public Service.\u00a0<\/p>\n","protected":false},"author":77,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"","ncst_dynamicHeaderData":"","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[1396,1392,1400,1406],"tags":[],"_ncst_magazine_issue":[],"displayCategory":null,"yoast_head":"\nNC Sea Grant's Seafood Consumer Awareness Campaign Earns National Honor - North Carolina Sea Grant<\/title>\n<meta name=\"description\" content=\"North Carolina Sea Grant 's seafood consumer awareness efforts have earned a national Grand Award, top honors from the 2021 APEX Awards for Excellence in the category of Campaigns, Programs & Plans for Public Service.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ncseagrant.ncsu.edu\/nc-sea-grants-seafood-consumer-awareness-campaign-earns-national-honor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NC Sea Grant\u2019s Seafood Consumer Awareness Campaign Earns National Honor\" \/>\n<meta property=\"og:description\" content=\"The APEX judges had high praise for the team's creativity during the pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ncseagrant.ncsu.edu\/nc-sea-grants-seafood-consumer-awareness-campaign-earns-national-honor\/\" \/>\n<meta property=\"og:site_name\" content=\"North Carolina Sea Grant\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-12T17:09:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-04T15:02:39+00:00\" \/>\n<meta name=\"author\" content=\"Carrie Clower\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"NC Sea Grant\u2019s Seafood Consumer Awareness Campaign Earns National Honor\" \/>\n<meta name=\"twitter:description\" content=\"The APEX judges had high praise for the team's creativity during the pandemic.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carrie Clower\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ncseagrant.ncsu.edu\/nc-sea-grants-seafood-consumer-awareness-campaign-earns-national-honor\/\",\"url\":\"https:\/\/ncseagrant.ncsu.edu\/nc-sea-grants-seafood-consumer-awareness-campaign-earns-national-honor\/\",\"name\":\"NC Sea Grant's Seafood Consumer Awareness Campaign Earns National Honor - 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